Assistant Manager - Mobile Marketing - eCommerce - IIM/MDI/ISB/FMS

Assistant Manager - Mobile Marketing

Job Description :

- Creating a roadmap to acquire users by defining crisp projects and clear impact from App Organic and Apple Search Ads Channels

- Ensure constant improvement and growth in organic visits, downloads and app store rankings on App Store and Play Store.

- Identifying growth opportunities from competitive research or testing new traffic sources to meet marketing targets.

- Own creative optimization and guide the design team to create new concepts, and iterate based on on-page creatives performance.

- Be in charge of app user rating and review optimization

- Investigate and test new conversion, retention, win back strategies through different channels-email, push, in-app notification etc.

- Stay abreast of new tools, trends, and best practices in app marketing. Communicate regularly with internal stakeholders and marketing team colleagues to understand objectives and opportunities.

- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analysing traffic data and solving problems).

- Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same.

- Build, develop and manage the relationship with partners, agencies, multiple top mobile ad networks and explore new avenues for channel growth

- Strong analytical skills: bias toward decision making based on data, and high proficiency with excel and using it to configure, analyse, and present data.

- Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.

Requirement :

- Preferably 2-3 years of experience in similar/relevant roles

- Candidates from tier 1 institutions preferred IIT/NIT/IIM/DCE/NSIT

- Logically sound, hustler and enthusiastic about working in a fast-paced growth startup

- Proven relevant work experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display, video and search marketing.

- Proven track record of delivering customer acquisition growth, retention and optimization across key mobile metrics.

- Previous experience managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc.