Assistant Manager - Marketing - Retail

Job Description :

- Effectively manage the paid marketing budget for search & social media in order to drive traffic, increase conversions & maximize ROI.

- Own the targets set for the channels

- Plan, develop, implement & optimize comprehensive paid media strategy to increase brand visibility, drive new user acquisition and reduce customer acquisition cost

- Use Google Analytics or other analytics tools to create performance dashboards to track, report and analyze trends in key metrics.

- Build insights and create a robust action plan

- Identify new keywords, audience opportunities to expand/scale-up and increase the contribution of paid campaigns to overall business outcome

- Create and execute experiments to optimize campaigns and improve performance

- Collaborate with internal product, creative and other teams to improve user experience and increase the effectiveness of the paid channels

- Collaborate with external platform teams - Google, Facebook & others to gain insights on the best practices at industry level, experiment new features and get ongoing support

- Support other business verticals within company for launching paid campaigns

- Create daily/weekly/monthly performance dashboards to present to leadership teams

- Experience in end-to-end campaign management and scaling up of paid online campaigns on search, social media with at least 2-3 years of hands-on experience

- Thorough understanding of analytics tools, digital marketing concepts, best practices, latest developments in paid marketing

- Experience in planning & strategy for paid online campaigns on search and social media along with performance reporting, monitoring & ongoing optimization

- Analytical/data-driven mindset, critical thinking to build insights that can generate business value

- Ability to multitask, collaborate with cross-functional teams and perform under strict deadlines to achieve business goals

- Strong verbal and written communication skills