Assistant Manager - Marketing - Publishing Firm

Assistant Manager - Marketing

A multinational publishing house is looking for :

Designation : Assistant Manager - Marketing

Exp. : 4-6 yrs,

Capable of conceiving and implementing delivery of integrated marketing campaigns for academic portfolio to achieve division's business objectives.

Qualification : Post Graduate in Marketing from a leading institute

Location : Delhi

JOB PURPOSE : To support company's India academic marketing initiatives, working closely with the Marketing Manager, Sales and Editorial teams. This includes implementation of processes and execution of marketing strategies on ground.

JOB DESCRIPTION :

- Organise the Book Launches and Book Discussion Events for our home-grown titles

- Organise and Represent in Academic Events and Conferences for promotion of academic product portfolio - both print and digital

- Designing and developing marketing literature - catalogues / flyers / brochures; ensuring timely and adequate delivery of the same to respective sales branches

- Creation and submission of purchase orders to finance as per the guidelines within the timeframes

- Sending requests for Book Reviews as per the author questionairres and updating authors with the progress

- Conducting marketing campaigns in collaboration with the IOC team and UK teams for lead generation

- Conducting customer engagement workshops at institutions for driving usage