Assistant Manager - Marketing - Pharma

Job Summary

To develop brand vision and strategy from the Medical/HCP/Consumer standpoint and responsible for overall performance and profitability of portfolio (Dexolac Sp. Care & Farex; INR 55cr) whilst achieving the required share and revenue objectives.

Roles and Responsibilities

- Developing the plans/strategy of the brand for HCPs and gaining support of top management

- Leading the Innovation agenda for HCP-channel as per the brand strategy

Implementation of brand plans for HCPs:

- Ensuring timely implementation of the activity calendar for HCPs

- Identifying and drawing up any corrective/reactive action required on the brand through prescription share review.

- Constant scanning of healthcare trends and implications on the brand.

- Maintaining and updating competition dossiers w.r.t spends/cost benchmarks etc.

- Identify and deploy any HCP/medical as well consumer research that may be needed on the brand

- Developing and maintaining HCP insights and consumer understanding with regard to the products under the brand

HCP communication

- Developing overall HCP communication strategy

- Developing new messaging matrix and materials in close collaboration with the medical, legal and regulatory team for HCPs

- Driving the HCP digital approach: HCP website regular updates, e-CME implementation, asset development to support CBUs strategy

- Developing HCP to patient education tools in cooperation with local business units/sales

- Maintain a monthly dashboard of all Performance KPIs & HCP activations/communication.

- Track brand performance

- KOL/KBL Management

Job Specifications

Education: MBA in marketing

Experience:

- 7 - 9 years of medical marketing experience

- Experience of Digital Marketing and New Product launches

- Varied experience in building HCP campaigns ranging from in-clinic activities to CMEs