Assistant Manager - Marketing Operations - IT

Assistant Manager - Marketing Operations

We are looking to hire for the position of Assistant Manager- Marketing Operations - 1 position (Full time)

Please find the job description for your reference.

Key responsibilities :

- Ensure our marketing database is augmented, segmented, and maintained with the right accounts and individuals in our target markets.

- Manage the marketing technology stack, including our marketing automation platform, Pardot. Research and recommend additional technologies to improve lead generation and conversions.

- Document our top of funnel best practices and ensure process compliance by marketing and business development teams.

- Own operational and executive reporting for marketing and collect data, design, and publish regular and ad hoc reports to assess the health of our marketing program.

- Analyze channel performance and make recommendations to improve marketing's reach and penetration into our addressable market.

- Optimize landing pages, calls-to-action, A-B email testing, and event registration processes to maximize the number of inbound inquiries.

- Drive the company's ABM strategy to help break into key accounts and support upsell and cross-sell initiatives to existing customers.

- Train and support marketing and business development teams on the tools and data they need to successfully do their jobs.

- Help manage vendor relationships and assist with renewal decision making.

- Work closely with marketing and sales leadership to ensure marketing qualified leads (MQLs) are correctly routed and followed up on by business development.

Skills:

Operations side: Marketing and Data Analysis, market research, tech lead routing , lead management, lead generation

Data Analysis side:

- Marketing automations, Marketo, Alequa,

- Process improvements , logical , motivating , self - learning , problem solver

Qualifications:

- 8+ years of marketing operations/database management/business operations experience in the B2B software space.

- Highly knowledgeable about top of funnel SaaS marketing, automation tools, and digital strategies for driving lead generation.

- Extensive experience working with a marketing automation platform (MAP) and customer relationship management (CRM) system - Pardot/Salesforce preferred.

- Demonstrated ability to build compelling nurture campaigns to drive demand generation.

- Strong understanding of business writing and ability to collaborate with internal and external content resources to produce email and digital content.

- High level of attention to detail and experience managing multiple projects to successful completion simultaneously.

- BE/B Tech/PG Background

- Comfortable working in a high-growth environment with competing priorities among a globally dispersed team.

- Understanding of public sector B2B software or engineering and construction industries highly preferred.

- Team management experience required.

Interested Candidates can feel free to call Jyoti at 8329499715