Assistant Manager - Marketing - Media Broadcaster

Position : Assistant Manager - Marketing

Organization : Leading Media Broadcaster

Role Overview :

- Reporting to the Marketing Head, the primary role would be to support and participate in the creation and execution of the marketing/brand strategy for the channel.

Key Responsibilities :

- Responsible for supporting the development of new initiatives on Brand for consumer engagementin accordance with guidelines and in a manner to best connect and impact the viewer in terms of appeal and relatability

- Coordination with internal stakeholders and external creative agencies and partners - Creative, Media, Outdoor and BTL agencies

- Responsible for supporting the digital media and PR initiatives

- Responsible for consumer engagement activities

Knowledge & Skills :

- Good understanding of television.

- Strategic in mindset and innovative in thinking - ability to think out of the box

- Strong interpersonal and relationship building skills

- Well-developed communication and negotiation skills

- Proven ability to organize and manage a heavy workload and juggle priorities effectively

- Core set of personal values, which ensures integrity and the desire to lead by example

- Ability to manage multiple stakeholders

Qualifications/ Requirements :

- Candidate should have at least 4 years of experience in activations and marketing.

- A strong BTL background and understanding of digital media would be preferable.

- Candidate with brand management/ product marketing experience would be preferred

- Candidate should have strong implementation skills, should be organized and process driven

- Marketing experience from a Media environment is preferable.

- Understanding of the Infotainment Marketing space