Assistant Manager - Marketing - Hindi Movies - Media House - IIM/MDI/ISB/FMS

Department - Channel Marketing

About the role - Plans, develops and directs the marketing efforts for the Hindi Movies

Key responsibilities :

- Deliver on marketing tie-ups towards value adding to the marketing budget

- Responsible for show- launch related communication (both On Air & Off Air)

- Work closely with the On-Air Promotion team to ensure quality & consistency in all the communication

- To be involved into concept testing along with the Programming and Research team to understand the show and execute communication aligned to the show.

- Involved in ideation, responsible for supporting new concept creation and development of new Ideas

- Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers - PR, Digital & Ad agencies.

- Communicate with PR on the key points / highlights of the show

- Plan for Launch activities & sustenance in various platforms of media

- Plan & manage communication budgets

- Study trends, markets, and specific TG's of shows both on Channel and competition.

- Analyze channel performance closely based on TAM, and making recommendations to programming with the aim to boost channel Ratings

- Create associations to enhance marketing activities

- Ground activation & events

- Devise an online/ social media strategy for the show he /she is responsible for

- Issuing brief for design and art

Requirements -

MBA marketing with 3-6 yrs work experience from a premium Business School. Strong understanding of marketing concepts, strategy and best practice.

If interested, pl share your updated CV along with the following details :

Total Years of exp :
Current Comp :
Expected Comp:
Education:
Brief about experience:

Richa