Assistant Manager - Marketing - eCommerce

Assistant Manager role for a leading e-Commerce Company

Role and Responsibilities :

- End to end planning & execution of the marketing calendar

- Responsible for planning, targeting, execution, reporting & optimisation of campaigns for Plus customers through Own media & merchandising channels

- Should have a good understanding of the customer journey

- Communicate campaign activities and schedules with other business units and departments to ensure status and processes are clear and properly integrated into existing plans

- Run daily/weekly cross-functional meetings to review campaign needs, identify and troubleshoot issues, compile feedback, and ensure overall success

- Content sourcing and management in collaboration with creative & design team, category and marketing teams

- Tracking effectiveness of campaigns in driving engagement and higher impact

- Establish and maintain processes to ensure effective and timely development and execution of campaigns within defined success criteria

- Should have an analytical bent of mind, should be comfortable with analyzing numbers and data (basic understanding of data querying and tools

- Closely coordinate with the internal design & marketing team to finalize the design