JOB DESCRIPTION
- Monitoring and analyzing market trends
- Studying competitors' products and services
- Exploring ways of improving existing products and services, and increasing profitability
- Identifying target markets and developing strategies to communicate with them
- Preparing and managing marketing plans and budgets
- Managing the production of promotional material
- Liaising with other internal departments such as sales and distribution
- Producing reports to monitor results
- Presenting findings and suggestions to company directors or other senior managers
- Traveling to trade shows, conferences and sales meetings
- Supporting and managing a marketing team.
SKILLS AND PERSONAL QUALITIES:
- Have knowledge of a wide range of marketing techniques and concepts
- Be an excellent communicator
- Be able to respond well to pressure
- Think creatively
- Work well in a team and with a wide range of people
- Be organized and methodical
- Be proactive and able to take the initiative
- Be able to motivate and inspire a team
- Be well presented with a professional manner
- Be persuasive and diplomatic
- Have a good business awareness
- Be able to work within a budget.
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