Assistant Manager - Marketing & Consumer Insights/Market Research - FMCG

MARKETING

- Identify opportunities in the marketplace and translate them into marketable concepts; analyze market trends

- Support sales function to achieve the desired growth and sales targets. Support sales group with presentations, data, etc as and when required

- Keep track of new product launches in the identified categories and the trends (global, regional, local)

- Think of new product concepts which will appeal to the target segment based on trends/local taste preferences in the category or cross-category

- Support the concepts with a theme presentation for a category for our key clients

- Collate consumer insights to design and support our proactive promotions for our clients

- Understand the client's brands and propose new ideas/brand extensions and solutions we can offer

- Drive a few important category-specific promotions with the sales team which will establish us as a key player in the market

Consumer Insights & Market Research (CIMR)

- Identify agencies for carrying out market/consumer research activities in India

- Hands-on project co-ordination during market research activities, involving traveling to the research locations (including outstation sites), ensuring agency understanding of test protocols, and other related activities