Assistant Manager - Marketing

JOB SUMMARY:

The incumbent would be responsible for branding, communication and all other digital marketing activities for Pan-India.

KEY RESPONSIBILITIES:

Brand positioning :

- Responsible for brand building activities for Futurisk Insurance Broking.

- To ensure strict adherence to brand guidelines across digital & BTL campaigns.

- Regular maintenance of the brand identity to overcome shortfalls.

- Ideate and implement branding & marketing campaigns.

- Regular audit of brand voice to ensure correct brand perception.

- Client (B2B) side branding/ BTL activities.

Digital Marketing :

- Managing SEO for all digital properties.

- Managing Social media presence & grievance redressal.

- Developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.

Marketing Communication :

- Content creation for social media marketing.

- Designing Marketing Collaterals, Mailers & Creatives.

- Brainstorming new and creative growth strategies.

- Planning and execution of various events at client's place, within budget for better results.

- Identifying and managing all marketing related vendors, agencies and consultant for effective branding.

- Establish industry best practices across all channels of marketing and initiating technological advancement.

MINIMUM/SPECIFIC EXPERIENCE/QUALIFICATION: -

MBA/PG Diploma from Premier Colleges

Professional Skills :

- Google AdWords, Google Analytics

- HubSpot, Canva Business, Moosend, MailChimp, Buffer, Hootsuite

- Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, InDesign

Personal Skills :

- Analytical skill set, strong presentation skills, ability to interact with people.

- Excellent verbal, written and interpersonal communication skills and great attention to detail.

- Ability to work in entrepreneurial environment without supervision. Should be a self-starter and task focused.