Business Head at Executive Hiring
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Assistant Manager - Market Research - FMCG Conglomerate (4-6 yrs)
EXECUTIVE HIRING IS LOOKING FOR AN ASST. MANAGER - MARKET RESEARCH FOR AN FMCG CONGLOMERATE.
MBA in Marketing with exp. in MR AGENCY / FMCG.
- Close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities
- To assist in preparation of the brief that elucidates the problem
- Ensure that the Research Brief document accurately captures the problem and is approaching the right target group to solve it
- Engage with Research agencies to carry out the project
- Evaluate research proposal given by agencies and whether the solution it proposes, satisfies all the requirements in the brief
- Coordinate through all processes of research including brief finalization, proposal finalization, stimulus preparation and research fieldwork, before the findings are presented
- Ensure the agency fieldwork and reporting take place as per Service Level Agreements
- Suggest improvements in the reports to improve their focus
- Prepare a precise and focused summary of the agency report with a clear way-forward for the Marketing team.