Assistant Manager - Market Research - FMCG

General Accountability :

- To initiate and coordinate consumer research needs of the marketing team.

- To facilitate gaining consumer feedback for all new product launches, advertising evaluation, promotions and any other marketing initiative which is consumer touching

- To generate trends / consumer insights for the confectionery and salty snacks category and specific brand related diagnostics

Nature & Scope :

- Analyze consumer research data to identify insights, trends, and implications that add value to the design and implementation of strategic business initiatives.

- Play a key role in designing research plans to generate the understanding needed to solve business issues or capitalize upon market opportunities.

- Create a competitive advantage through consumer and market understanding.

- Provide direction to outside agencies and internal resources in the design and implementation of research programs, processes, and result analysis and reporting.

- Support primary consumer research to identify, analyze, track, and report actionable consumer insights to key business stakeholders so as to support key business initiatives.

- Manage on-going consumer data and tracking services, perform routine and extraordinary analysis, and ensure appropriate reporting access, formats, and analysis for all business functions.

- Support the communication of key facts, trends, and implications via systematic reports, scheduled presentations, and ad-hoc support for key marketing initiatives.

- Participate in brand teams for program development, analysis, and/or special projects - provide market and consumer insight, relevant data or analysis, manage or lead further research needs.

- Identify new business opportunities and interpret complex information and data to stimulate ideas, concepts, initiatives and strategies.