Assistant Manager/Manager - Marketing - Therapy Segment - Ortho

- Proactive development of marketing and promotional mix to meet brand objectives and customer needs.

- Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives

- Liaison with external agencies to deliver initiatives for the brand

- Accurate management of budgets for the brand.

- Creates and delivers operational plans appropriate to the life cycle of the brand to optimize return for Alkem. Full accountability for brand and delivery of all programs related to it.

- Understanding and use of marketing principles and NP4 process to deliver to customer needs Disease and market understanding to develop customer insights through appropriate techniques/tools

- Support and Build a team to achieve team goals Management of external agencies to meet team goals

- Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.