Assistant Manager/Manager - Digital Marketing - Real Estate

Company Overview :

It's a vertically integrated Real Estate Development and Operating company backed by a leading sovereign wealth fund, established to develop, operate, and manage institutional-quality retail assets in India. They are primarily into development and management of large format retail malls or retail led mixed-use developments. The team is comprised of highly functional and experienced individuals that have a combination of Indian and international experience.

Job Description :

- Plan and execute digital marketing strategy in consultation with the digital marketing agency

- Measure and report performance of all digital marketing campaigns

- Identify trends and insights and optimize spend based on that

- Manage existing channels including regular updates of products, prices and communicate with the RM's of the various channels

- Identify new channels/portals for listing

- Manage responses from customers on various social media platforms, channels and website

- Website analytics

- Strong analytical capability to evaluate end to end customer experience

- Update lead tracker and follow up done with the customer basis the lead tracker

- Preparing search engine ranking and traffic reports to assess areas of potential improvement.

- Ongoing monitoring, tracking, and reporting website traffic including trend analysis using site analytics solutions such as Google Analytics