03/07 Tulika Ghosh
Recruiter at Datawise Consultant

Views:2887 Applications:512 Rec. Actions:Recruiter Actions:19

Assistant Manager/Manager - Consumer Insight - FMCG (3-8 yrs)

Mumbai Job Code: 716424

Location - Mumbai

Reporting- Head - Strategy

Position Summary

- Lead the consumer insights & analytics initiatives for the consumer business pan-India

Key Relationships:

- Director - Marketing

- Head - Strategy

- External Agencies

- Marketing Team (Brand, Digital, Activation, Product Development)

- Regional stakeholders in K-C APAC (Insights & Analytics)

- India Leadership & Channel Heads (GT, MT, e-Commerce)


- In-depth understanding of various consumer research tools, techniques & processes

- Consulting with business teams to determine information needs and define research programs

- Delivering the insight & analytics agenda in an FMCG context

- Impactful agency partnerships & process from brief to insight delivery

- Input & output quality including reports & stakeholder presentation


- Aid in distilling out the key consumer & shopper insights for the categories & brands

- Work with external agencies to support the marketing team with insights for the following:

- Superior innovations and renovations

- Concept & proposition development

- Advertising Communication development

- Pricing & Post-launch assessments

- Consumer research & immersions

- Execute and support the consumer knowledge agenda

- Plan and execute ad hoc researches as per agreed plans and budgets

- Synthesize category relevant shopper insights to shape the business agenda

- Provide sharp and actionable Business Intelligence

- Utilize syndicated and other information sources to provide sharp business intelligence

- Drive awareness with key stakeholders for downstream actions

- Leading & delivering analytics projects

- Spends optimization to improve the effectiveness of spends

- Prioritisation of packs- channel- geographies to drive greater returns on investments

- Analyse project results and provide written and/or oral reports of findings, conclusions and action-oriented recommendations

- Agency's appreciation of brief, signing off the agency selection (design, cost, timelines)

Travel: - <25%


- Market Research Experience in FMCG (qualitative and quantitative)

- Knowledge of standard market research processes & practices in India

- Utilization of analytical tools & techniques

- Applying insights & analytics to achieve business objectives

- Knowledge of Nielsen, Brand Track & Consumer Panel Audit etc.

Qualification & Skills:

- MBA (Marketing) with an experience of 5-7 years in consumer market research & analytics in the consumer goods industry

- Excellent communication: Verbal & written

- Solid Presentation (power-point) & Analytical (excel) skills

- High drive for results and have the capability to successfully navigate ambiguous situations

This is a once a lifetime opportunity to be a part of the founding team of an agile and fast paced Indian subsidiary of a global $ 18Bn FMCG Organization.

Women-friendly workplace:

Maternity and Paternity Benefits

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