Function/Department : Exports
Global Job Grade Job Title : International Sales and Marketing
Position Summary:
Manage Retail Marketing for International Markets - South Asia, Middle East & Potential New Markets. Overall P&L Responsibility for 2 Key Markets . For Key Market, the person would be responsible for sales/ distributor management across all channel including Horeca Sales also.
Responsibilities and Accountabilities:
- Develop / Conceptualize Annual Marketing plan to drive the retail business for the company in International markets.
- Appoint / Work with ATL / BTL agencies to develop / monitor the execution of periodic marketing campaigns to drive retail business in different geographies
- Packaging Designing / Development as per local market compliances / needs involving cross-functional coordination internally and externally.
- Drive consumer understanding for overall brand as well as the focus portfolio categories, thereby enabling new product introductions, product development, and developing campaigns.
- Drive Volume Growth across key regions to deliver on annual marketing plan.
- Conducting market research and supporting the commercial team with research inputs on Consumer insights, etc.
- Achieve Top Line / Bottom Line for Retail Channel.
- Manage budget and P& drivers for the category.
- Participating in Demand Planning and S&OP processes.
Additional Responsibilities
- P&L responsibility for 1-2 Key International markets.
- Distributor/ customer Management for Retail / Horeca and QSR channels in key market.
- Support sales team in developing / execution of marketing plans for horeca/FS channel.
Requirements:
Academic:
Must have:
- Master's degree in business administration or equivalent
- International Marketing Experience
- 5+ Years of Work Experience in FMCG/ Consumer Durables
Professional/Technical Accreditations -
- Category Management & driving consumption
- Has innovation role experience
- Has Digital Marketing Experience
- 1-2 years International sales experience
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