Assistant Manager - Google Ad Campaigns

Here is an opportunity for a fantastic career filled with learning and growth in a vibrant, intellectually challenging environment!

Our client is a digital learning platform designed to empower working professionals to develop competencies to accelerate their career progression. They have delivered programs for 2 million learning hours in partnership with leading business schools.

What you will do:

As an Assistant Manager - Google Ad Campaigns, you will be responsible to plan, design and execute successful online customer acquisition campaigns. 

Your responsibilities will include - 

- Scaling and managing PPC and PPM campaigns across multiple channels

- Working in conjunction with cross-functional teams to plan and execute large-scale marketing campaigns

- Measuring, analyzing and understanding marketing metrics to drive marketing decisions

- Managing email lifecycles to nurture leads and engage with customers

- Editing / Writing content for marketing collaterals such as ad copies, landing pages, etc

- Reporting KPI reporting on a Daily/Weekly basis based on the KPIs defined for the campaign

Candidate Profile:

What you need to have:

- Demonstrable experience of 2+ years in Digital Marketing

- Possess a strong and demonstrable understanding of various Ad networking tools, Google Analytics & SEO

- Google Analytics and Google Adwords certifications preferred

- Have an understanding of online marketing principles

- Have an understanding of the digital environment

- Be comfortable with online reporting tools and tracking methodology

- Good knowledge of Microsoft Excel

- A self-starter and passionate about digital marketing

- Should be comfortable working in a high energy startup and be eager to solve tough challenges