Assistant Manager - Field & Event Marketing - IT

Title : Field & Event Marketing

Job Description :

Roles & Responsibilities:

- End to end management for corporate & vertical events

- Manage customer events, partner events, roadshow, webinar, recruitment fair and other internal events

- Collaborate & work with vertical & corporate marketing teams closely for operations for field marketing activities

- Help in integrated campaign logistics

- Oversee the process adherence for event execution and compliance during event days

- Manage procurement, legal, demo package/shipment, logistics, & other operation aspects of events & field marketing activities.

Required Skills (Technical Competency):

- Comfortable working in HubSpot or similar marketing operations platform and Salesforce; ability to partner with Marketing Ops and Demand Gen to appropriately manage leads and measure campaign attribution/influence from field marketing programs and events.

- Competent with MS Office, Salesforce, Google Office suite, Slack, Zoom, Monday.

- Experience with any of the following would be a big plus: Netlify, Google Analytics, YouTube Studio, TweetDeck, GaggleAMP, Pana, Typeform, Adobe Acrobat, Kotis.

Desired Skills:

- Knowledge/experience of Marketing for a B2B tech company

- Proficient in developing strategy and executing end-to-end events, field marketing programs, and/or partner marketing programs

- Strong interpersonal communication skills & must be a go getter

- Working with multiple stakeholders including sales. This is critical to a field marketer's success

- End to end Event planning and execution - while field marketing should be more than just events (virtual or not), it will be a big part of the job.

- Aptitude to drive long & complex field marketing and operations cycle

- Ability to run / drive / understand marketing operations functions (e.g. building campaigns, targeting lists, driving promotions, and managing/measuring attribution of events to sales influence.