Assistant Manager - Digital Marketing - IT

Responsibilities:

- Development of a digital marketing strategy for Demand Generation and Brand awareness

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Execute PPC/Paid campaigns to meet demand generation targets

- Strategize and execute On-page and Off-page SEO activities for desired rankings on SERP (Optional)

- Measuring and reporting on the performance of all digital marketing campaigns

- Create and execute social media strategy tailored to different platforms (LinkedIn,Facebook and Twitter)

- Manage and maintain the organisation's website(s)

- Collaborate with internal teams to create landing pages and optimize user experience

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Fix any errors or bugs in online content

Background/Skills Desired:

- Hands on experience with paid promotions on social, SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Expert in using Google Analytics to understand user behavior and web traffic

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Expert Marketing Automation skills on Hubspot/Salesforce.

- Ability to create engaging Business workflow for the same.

- Intermediate to Expert CRM Administration Skills

Qualifications:

- 2-3 years of proven working experience in digital marketing, preferably for the US Geography

- BTech/BE/Under Graduation is mandatory; MBA in marketing is preferred

- Candidates from B2B Technology companies or Tier I agencies (having worked with established B2B Brands) will be given preference