Assistant Manager - Digital Marketing - FMCG

Assistant Manager - Digital Marketing

- Develop and manage the digital marketing strategy that directly supports business growth

- Responsible for planning and budgetary control of all digital marketing activities

- Plan and execute all web, email, social media, mobile and display advertising campaigns

- Evaluate performance of all digital marketing campaigns, and assess goals (ROI and KPIs)

- Maintain a digital dashboard that tracks brand performance

- Monitor competitive digital campaigns and their effectiveness

- Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyze performance

Technical Skills

1. Search SEO and SEM

2. Analytics

3. Social Campaigns management (Facebook, Twitter, Instagram, Linkedin and other upcoming)

4. Experience in Online Video and OTT platforms

5. Experience in Influencer marketing

6. Digital Media management

7. Online Reputation Management

8. Exposure to e-commerce management

9. Website management

10. Project Management

11. Experience in CRM

- Candidates from FMCG background are preferred.