Assistant Manager - Digital Marketing -For Fresher /NCGs Why the role exists : The role of digital marketing manager is essential to Enphase and is critical to the rapid scaling up of the direct-to-consumer business at profitable levels Scope of responsibility : &nbsp;The job covers : - Lead generation for direct-to-consumer, through digital campaigns - All aspects related to planning and executing digital marketing campaigns to grow the direct-to-customer route-to-market - Planning, evaluation and media selection for maximizing RoI - Creation and deployment of content/creatives across select media platforms - Community engagement Responsibilities : - Operations: Develop and align annual, quarterly and monthly marketing plan, set to business goals. Maintain effective KPI &amp; activity-reporting schedule. Design and rollout impactful digital campaigns based on customer insight gathered through interactions with relevant stakeholders and customers.&nbsp; - Work with SEO, SEM, and e-mail marketing teams to set content, success-metrics, target audience and timelines. Optimize campaign user experience on e-mail segments, landing pages, and form-fills. - Media : Analyse customer data to optimize cost/lead on media deployed, for maximum return on investment. - Design and maintain key social media presence - Creative: Brainstorming new ways of segmenting potential customers and means of communication, leading into quick-test pilots (what works/what doesnt) for increased relevant user-traffic to the site. Evaluate emerging technologies for adoption - leading to faster conversion. Prepare and align communication brief for creative adapt/deployment. - Content &amp; community: Build a plan for top-of-the-funnel(interest &amp; awareness. Eg. Syndicated Newsletters) and bottom-of-the-funnel(demand gen) content strategy along with goals metrics. Prepare and align on a 6-month rolling content calendar. Build and expand on user community-base and increase engagement rates. Key Performance indicators/Outcomes : - Higher overall conversion and business revenue delivered - Significant growth in web-traffic, attributed to campaign execution - Increased brand keyword search volume and share of voice (SoV) wrt competition - Increase in Sales-Qualified Leads (SQLs) - through higher form-fills, open rates, and customer-subscription - Improved CSAT/NPS across touch-points Minimum Qualifications - Engineering Degree in Computer science /electronics preferred - Only Premier Engineering college &nbsp;Preferred Qualifications - MBA with marketing electives/specialization preferred - Only top 10 B-Schools

Bangalore

Assistant Manager - Digital Marketing - FMCD - IIM/ISB/MDI/FMS 

Assistant Manager - Digital Marketing - FMCD - IIM/ISB/MDI/FMS  ,Job Description for Assistant Manager - Digital Marketing - FMCD - IIM/ISB/MDI/FMS  in Ivanan Consultancy & Services Inc. in  Bangalore for (0-1) years of experience. Apply Now!

Job Description for Assistant Manager - Digital Marketing - FMCD - IIM/ISB/MDI/FMS  in Ivanan Consultancy & Services Inc. in  Bangalore for (0-1) years of experience. Apply Now!