Assistant Manager - Digital Marketing - eCommerce

Key Responsibilities:

- Position the E commerce business as the most engaging brand across social channels.

- Use of Digital Platforms to drive Acquisition

- Drive new acquisition by using digital channels - Facebook/Instagram/Google

- ROI of campaign - optimized media selection and budgets to achieve growth

- Drive Repeat using Digital Channels

- Identify and lead the company into new areas of digital engagement beyond existing channels through competitive research, audience identification and strategy formulation

- Drive App downloads

- Drive repeat behaviour through digital channels, working with CLM

- Leverage in-house tech to influence Customer Lifecycle, Hyperlocal engagement.

Preferred Qualifications/ Skills:

- Preferring candidates from Tier 2 MBA college - IMT, MDI etc

- Looking for someone with 2-4 yrs of relevant experience

- Knows in and out of performance marketing, updated on trends

- Sales attitude and business mindset

- managing owned website promotions of a brand are a must.

- Highly data driven and open to experimentation ROI driven

- Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion