Assistant Manager - Digital Analytics - KPO

There is an urgent immediate Opening with one of our esteemed client for the position of Digital Analytics.

Please find below mentioned Job Description for the same.

JOB PROFILE FOR

Company Name: Digital Analytics

Designation: Assistant Manager

Experience: 4+ Years

Location: Gurgaon

Shift Timing: 11:30am to 8:30pm

ROLE REQUIREMENTS :

- Experience in Digital Analytics, Marketing Mix Optimization, A/B and Multivariate Testing, Attribution Modelling, Customer Segmentation & Targeting, Propensity Modeling, Churn Modeling, Lifetime Value Estimation etc.

- Experience in performing advanced analytics with large data sets and analytics tools like Google Analytics, Omniture/ Adobe Marketing Cloud, Webtrends etc.

- Expert knowledge of analysis SAS and familiarity with others

JOB DESCRIPTION :

- Work closely with the business and marketing teams to align digital marketing efforts with business goals

- Understanding of current trends in digital marketing and propose alternative and enhancement to existing infrastructure

- Leverage existing infrastructure (Google Analytics/ Omniture) and data to derive actionable insights

- Optimize digital analytics spend and showcase its impact on P&L

- Build Marketing Mix Optimization, Attribution, Customer Segmentation & Targeting, Propensity models

- Communicate findings clearly to fellow team members and stakeholders

- Develop best practices for experimentation / analysis and modelling to be shared with other team members

Only genuinely interested candidates should apply or contact.

Shubhra Mukherjee
8796141222