Assistant Manager - Customer Lifecycle - Online/eCommerce

Job Description :

- You would be responsible for end to end customer re-activation & retention campaigns

- Lifecycle management of the customer & Cohort, Creating customer journeys to improve key metrics across the funnel in line with business objectives.

- Create monthly strategies for the growth of revenue from existing users of the Platform

- Own the entire retention and reactivation funnel constantly tracking, optimizing, and improving the same with the combination of creative communication, offer led promotion and product features in a timely manner and within budget

- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers.

- Will include conducting primary & secondary customer research

- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)

- Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation - both automated and not automated)

- Should be able to handle CRM tools, execute, measure & analyze campaign Metrics. The ability to run your own SQL queries is a plus

- Develop & execute New campaign ideas, product features & implementation Work with content and design team to ensure timely execution of campaign with no errors

- Understand and create user flows with optimum interventions to extend and retain user journeys to maximize for profitability

Requirements :

- Good at data analytics and understanding user journeys

- Enjoy driving insights out of data, comfortable working with common analytical tools

- Have the ability to seamlessly transition from high-level creative brainstorming to conducting and analyzing experiments and sweating the details

- Should have an eye for detail, analytical mindset

- Should be able to do quick and flawless execution of campaigns on clever tap with the least amount of support

- Preferably must have worked in a retention role in any internet B2C organization or from a data analytics firm with good retention management, project experience.