Posted By
Posted in
Sales & Marketing
Job Code
331864
Assistant CRM Manager Job Description :
- The Assistant CRM Manager is responsible for managing the organisations CRM ensuring the company can make the most out of marketing opportunities it offers.
Duties of a Assistant CRM Manager include :
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
- Customer Journey Mapping analyzing touch points with the organisation and maximizing commercial opportunities.
- Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
- Overseeing direct communications with customers through the CRM.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
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Posted By
Posted in
Sales & Marketing
Job Code
331864