Assistant Manager - Corporate Communication/Digital Marketing

One of our clients from the consumer industry is looking for the role of Assistant Manager - Corporate Communication, Digital Marketing

About the job

This role is responsible for driving Digital Marketing strategies and executing the same along with measuring the effectiveness of the programs. Candidates with 4-7 years of experience in conceptualizing and managing integrated campaigns, social media platforms can apply for the job.

Job Duties

- Responsible for managing digital marketing activities including social media management across all handles.

- Agency coordination & management

- Leadership reputation management on LinkedIn

- Lead digital initiatives and determine its vision, concept, and destination and develop projects for the long-term in line with business and marketing objectives.

- Strategize digital and social marketing planning, buying, and optimizing for measurement of campaigns.

- Design, build and maintain digital campaigns for brand awareness, positioning and visibility on various social media.

- Conceptualize the content strategy and oversee its development for owned social media handles.

- Measure and report performance of all digital marketing campaigns and assess against goal.

- Understand the Segmentation and positioning to define the perception of the consumers.

- Strategize and drive digital PR with influencers and bloggers.

- Take lead on day- to- day functioning of ORM via liaising with stakeholders internally and externally.

- Responsible for SEO management in line with business priorities

- Website content development & overall management aligned with internal and external stakeholders.

- Timely budget planning and utilization

Desired Competencies:

- Innovation & Creativity

- Explores ideas or solutions that have worked in other environments for possible replication.

- Able to think outside box by generating multiple options & link unrelated aspects to evolve new approaches.

- Understands & adopts various methods to evaluate ideas. Considers topicality, ease of application, impact, cost benefit.

Team Dynamics

- Understands external & internal dynamics for running of operations.

- Is able to understand the direction shared by the management and translates it into action plan for the team.

- Enhances efficiencies in the operation by improvising & understanding differentiating attributes of people & processes.

Communication

- High confidence, no hesitation to talk to seniors, with good influencing skills.

- Seeks information & insights to develop a clear understanding of the situation.

- While being simple & short in one's articulation, can effectively use the right words to communicate the complete message.

- Is structured in its own thoughts & navigates through situations & people to address their respective concerns & create the right influence.

- While being impactful in one's communication, is conscious of not dominating the interaction.

Result Orientation

- Sets stretched goals for self/ team which align with organization goals.

- Creates sense of urgency across hierarchy.

- Generates alternatives, engages team, seeks support within & outside the organization to complete work with good learning orientation efficiently.

- Integrates systems & processes for synergy & performance.