Assistant Manager - Consumer Insights - FMCG

Assistant Manager - Consumer Insights

Job Description : CUSTOMER, COMPETITOR & ECOSYSTEM UNDERSTANDING

- Analyzing channel performance and providing inputs based on consumer understanding on the following :

- Business - Developing channel strategy: Identifying core TG, Setting Targets,

Brand Strategy :

- Studying trends, markets, and specific TG's of shows.

- Handling commissioned research - qualitative or quantitative, dealing with research agencies

- Analyzing viewership trends and planning actionable inputs across programming and promotion

- Regular report on show health, character strength, awareness levels to aid marketing and programming team

BARC Analysis - Existing Shows/ New Show / Channel Health / Market assessment

KNOWLEDGE AND SKILLS :

- Strong Quantitative and data analytical ability

- Must have prior exp in the research.