Assistant Manager - Brand - eCommerce - IIM/MDI/ISB/FMS

Overview of the role :

A Brand Strategist with passion for brand building and creating lasting impression among consumers. Improving product sales and market share leading to disproportionate business growth and long-term brand value.

Key Responsibilities:

- To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behaviour.

- Define brand positioning and articulating customer proposition

- ATL Campaigns to increase customer base in every part of the marketing funnel

- Drive Growth by execution of marketing campaigns in collaboration with creative agencies

- To be the custodian of the consumer's voice and provide consumer insights through marketing research.

- Using consumer insights to drive positioning, new products and increased customer acquisition in specific segments Brand Awareness, Consideration, TOM, Attitudes and Barriers

- Creative thinker with a passion for ideas and deep understanding of all digital channels as a means for brand to communicate with online audiences.

- New Product Development and Pricing

- Social Media and PR

- Design and Customer Interaction touchpoint definition

- Overall share of voice of brand, social media engagement and followers, customer journey mapping and verbiage, creatives for in-store campaigns

- Responsible to oversee the creation of the business's content, for example, newsletter, blogs, social influencers, annual reports, and other marketing collateral materials.

Preferred Qualifications/ Skills:

- Preferring candidates from Top MBA Institutes (IIM, ISB, SP, NM, XLRI) - preferably engineer

- Looking for someone with at least 4-5 yrs of Ecommerce Focused brand experience

- Must have brand experience in FMCG or someone who has worked in Brand Strategy role in with food brands