Assistant Manager/Analyst - Marketing Automation Analytics - Digital Marketing

Overall Job Purpose :

- At PPMS, our Marketing Automation Analyst/AM will play a vital role in developing marketing automation strategies that will drive new customer acquisition and nurturing initiatives.

- The person in this position will be charged with actively assessing campaign performance, understanding success levers, and regularly communicating insights.

- The ideal candidate is data driven and holds technical experience actively managing our Marketing Automation flow and CRM. Understanding Marketing business processes, as well as campaign workflows, is critically important to be successful in this position.

Accountabilities/Responsibilities :

- Own the strategy to build an overall marketing automation foundation, including campaign process flows, nurture paths, lead scoring, lead stages and best practices for the team to adopt.

- Partner closely with product marketing and marketing demand gen teams to identify and prioritize specific campaign objectives, targets, content and workflow by market segment.

- Drive inbound lead acquisition and ensure they are being recorded and tracked properly

- Utilizes expertise of product marketing to identify and communicate the most relevant and applicable metrics for measuring campaign effectiveness, prospect engagement, funnel advancement, conversion rate and ROI to identify successes and enhancement opportunities.

- Owns the policies surrounding proper campaign building to ensure all necessary data points are captured and campaign launch activities operate seamlessly.

- Direct the efforts of the Marketing Analyst to analyse and report key performance metrics and provide insights to marketing team and executives.

- Create documentation outlining developed solutions as a reference for other platform team members and/or how-to guides for campaign configuration teams.

- Campaign selection and post campaign analysis. Based on the developed segments, select customers and send them a campaign for the purpose of retention, up-sell or cross-sell. Develop dashboards and MI to report performance effectiveness of campaigns

Key Interfaces :

Internal External :

- Analytics leadership, KS leadership

- Local Business Unit leaders for UK, US and Asian geographies

Competence / Knowledge / Skills required :

- Demonstrates a high level of proficiency with personal computers and their associated applications, including Microsoft Excel, Access, SQL, Word and PowerPoint.

- Experienced digital/Search Engine Marketing Individuals from organizations like Ebrandz, Iprospect Communicate2, Convonix, Resultrix, Media/Entertainment organizations would be an excellent fitment for the role.

About the Company :

One of the international UK based financial services group with significant operations in Asia, the US and the UK with around 24 million customers- base and - 496 billion of assets under management.