11/09 Mohan Pandalai
Founder at GAMA India

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Assistant General Manager - Trade Marketing - IT/Telecom (10-12 yrs)

Bangalore Job Code: 742025

What will you be doing?

1. Will drive marketing value by working with sales channels through :

- Understanding channel construct

- Understanding the Target customer and the role the channel plays in fulfilling his need

- Understanding sales and Brand drivers in different channels

2. Insights : Understand channel construct/footfalls/outreach/role/wallet share/potential

3. Reach & visibility :

- Build reach & visibility initiatives amongst Target customers by owning the below the line strategy for the company and drive visibility and awareness pan India for different initiatives Below the line

- Working closely with Customer marketing on execution of branding, ATL, PR

- Drive product launches and product experience at the ground level to initiate customers to try and buy our products and services

- Be a strong custodian of GST messaging and drive its awareness and adoption with partners, customers, prospects and influencers

- Scan the environment for high-impact, high-leverage collaboration opportunities on ground with Industry Associations, SME groups and media

- Establish metrics and objectives for measuring visibility and trials

- Take Custody of Marketing initiatives for the zone and align marketing initiatives to the overall business strategies

- Be a strong custodian to drive and share market insights and ground realities with Central marketing wrt key stakeholders like partners, customers, prospects, Associations, influencers etc

- Manage a Zonal marketing team pan India and drive capability

- Expand the scope to International markets as well

4. Value and enablement :

- Build calendarized marketing programmes, enable marketing material, web enablement, enhancement of partner value by working closely with customer

- Marketing to create partner engagement and build value

- Customer experience across channels to build delight is a must

- Understand partners- business objectives, go-to-market approach and use this insight to build and execute marketing plans and strategies focused on customer engagements to complement these.

- Partner with sales team to create value propositions for channel partners, Tax practitioners(influencers) etc

- Create and drive Influencer programmes with CAs and tax practitioners

Who are we looking for?

- Strong background in Software/ Telecom firms in Channel Marketing

- 10-12 years of experience

- Ability to go beyond execution and also drive strategic thinking to create powerful assets

- Should have owned strategy and execution of BTL/ associations- engagement and events and alliance marketing

Women-friendly workplace:

Maternity and Paternity Benefits

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