Assistant General Manager - Trade Marketing - FMCG

AGM Trade Marketing

Major Responsibilities :

- Drive overall Customer Marketing capabilities and design Commercial Plans along with Team around III core areas.

- Channel Strategy (GTM & Channel Programs)

- Sales Automation ( DMS ),

- Productivity and efficiency of 3P Teams with optimum ROI.

- Develop winning Route & Go to Market and strategies

a. Sales & Distribution Planning & execution

b. Developing, coordinating and networking NPI GTM plan while working very closely with all the relevant stake holders

- Channel strategy for MT & GT

- Develop Trade Marketing Strategy to help achieve Trade Sales

a. Channel Management

b. 3P ( DB Salesman , ISR )deployment, engagement, training & development

c. Driving productivity & efficiency

d. Defining & driving trade KPIs in close co-ordination with Sales, Brand & Comex team

- Driving Sales Automation Systems & Process

a. Mobility

b. DMS

c. Design KPI and process efficiencies

- Driving sales formats & process uniformity and maintain Trade Sales & distribution data repository

- Sales plan for NPI and NPI tracking

- Develop processes to Track plan / execute & monitor sales launch plan for all NPD

- Track and measure the NPD launch for the first phase in coordination with Sales / Marketing & Demand Planning.