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12/10 Shivani
Associate Consultant Recruiter at Change Leaders

Views:4460 Applications:325 Rec. Actions:Recruiter Actions:53

Assistant General Manager/Senior Manager - Performance Marketing - Education (6-10 yrs)

Gurgaon/Gurugram Job Code: 753143

Sr. Manager/ AGM - Performance Marketing to join our team. If you are passionate about putting the customer at the heart of marketing activities, creating high-quality and engaging campaigns and driving business success with it,

we want you on our team!

As a Performance Marketing Manager, you would be responsible for:

- Planning, designing and executing entire marketing roadmap for the programs offered by them

- Leading paid, digital and social marketing strategies to grow awareness, audience, sales and brand affinity

- Designing and executing PPC and PPM campaigns across multiple channels like google, facebook LinkedIn, Instagram, and other channel partner platforms

- Planning and managing social media and content marketing campaigns

- Measuring, analyzing and understanding marketing metrics to drive marketing decisions

- Monitoring spend and growth through weekly reporting and A/B testing to improve the ROI

- Collating customer data across multiple devices to develop mobile strategy

- Driving execution and continuously evolving strategic recommendations based on data-driven insights

- Managing email lifecycles to nurture leads and engage with customers

- Creating a content strategy for marketing collaterals like landing pages etc.

- Continually and proactively searching for new opportunities to grow the channel

- Partnering with brand and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals

Qualifications, Experience and Competency requirements :

- Bachelor's degree & MBA in Marketing (preferable)

- Demonstrated ability to meet targets with a keen eye on planning and execution

- Market intelligence around best practices and current trends

- Ability to work with senior management on critical time sensitive business initiatives

- Excellent communication, collaboration, and planning skills with meticulous attention to detail

- Should be a go-getter, self-driven and well organized

Women-friendly workplace:

Maternity and Paternity Benefits

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