Assistant General Manager/Senior Manager - Marketing/Brand Management - FMCG/Foods/Beverages/Liqour

We are currently looking for an Assistant General Manager/ Sr Manager- Marketing/ Branding position with one of the topmost FMCG Conglomerate in India. The position is to be based in Hyderabad.

Company Profile :

Our client is among the topmost FMCG Groups of India and is aconglomerate with a market capitalisation of over 4800 crores with a portfolio of strong brands and leading market shares in all product categories. A highly profitable company, it employs top talent in India and is one of the best FMCG employers to work with.

PURPOSE OF THE ROLE :

- To effectively develop & communicate brand strategies, identify objectives and maximize brand potential & performance

DIMENSIONS :

Internal liaison: Marketing Leadership, Marketing /sales staff, Senior Management

External liaison: Creative agencies, international branding and design agencies, marketing consultants, research agencies, tobacco forums, brand management networks

PRINCIPAL ACCOUNTABILITIES:

- Custodian of the Brand portfolio while ensuring brand integrity.

- Plans, implements, and executes successful consumer and trade marketing programs that encompass brand strategic planning, market positioning, pricing and promotions.

- Takes ownership of the brand P&L to ensure improvement of the brand's margins over its life.

- Sets the agenda for annual brand planning process, includes budgeting, pricing etc.

- Leads a team of Brand Managers.

- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.

- Leads the development of strategies and objectives for building and executing year-round brand engagement.

- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

- Collaborates with the product development, Technical and Sales heads in the planning process.

- Collaborates with sales team for specific strategies for catering to markets/products.

- Drives and utilises the digitisation effort to provide reports to allow proper measurement of marketing activities and makes strategic recommendations based on analysis of ongoing trade and consumer promotion programs.

- Monitors product quality compliance and testing reports.

- Represents the company and provides support as needed at external forums.

- Performs other duties as necessary to support the objectives of division and company

ii) KNOWLEDGE, SKILLS & EXPERIENCE:

- MBA with specialization in Marketing from a top institute

- 8+ years in Brand Management

- 12+ years of relevant experience in a large FMCG setup

- Ability to develop clear and sharp brand positioning and express the same through design, digital communications and POS strategies

- Develop brand architecture which is in sync with the business strategy and the brand positioning strategy.

- Experience of handling and growing a consumer brand and new brand launches.

- Expert levels of analytical capability and thorough understanding of market research and consumer surveys

- An innovative yet practical leader with great organizational skills

iii) KEY PERFORMANCE INDICATORS:

- Brand growth (volume,value,contribution)

- Brand image improvement (net promoter scores and other brand equity measures)

- Efficiency of spends and budgetary controls

- Innovations and new launch success

- Good networking and working relationships built at work and with external entities.

Salary: Around Rs. 45.0 LPA

Location: Hyderabad

Interested candidates may furnish the following details :
Your latest updated CV as a Word/PDF attachment :
Your current and expected Salary package :
Your willingness to relocate to Hyderabad :

Lalit
Options India Group