Assistant General Manager - Marketing - FMCG

Roles & Responsibilities :

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

- Strategize, develop and execute multi-channel brand marketing and promotional programs

- Managing the direct spend of marketing budget of branches and devising 360 degree high decibel ATL & BTL campaign to ensure maximum consumer reach and to support the sales team in co-ordination with cross functional teams

- Keeping a close watch at competition activities and devising experiential custom made cluster specific engagement platforms to defend or to increase market shares;