Assistant General Manager/General Manager - Marketing - Agriculture

AGM/GM Marketing

JOB SUMMARY - PURPOSE

- The purpose of the role is to lead the India digital transformation strategy for Marketing and E-Commerce. Develop & execute the India marketing plan for all products with the Brand strategy. Lead the E-commerce business for build and grow this as a strong platform for all products by working in close coordination with the e-commerce platform owners and Sales leadership and create differentiated strategy/plan for range of new specialty products which are to be launched in India.

KEY RESPONSIBILITIES & DUTIES :

- 40% Develop & execute marketing plan/Budget for all products in line with India Business plans, including measures to evaluate the efficacy of marketing activities.

- 25% Lead the E-commerce business build and grow this as a strong platform for all products by working in close coordination with the e-commerce platform owners and Sales leadership

- 20% Develop a differentiated strategy and plan for range of new specialty products which are to be launched in India

- 15% Work on the positioning strategy of the products focusing on brand equity and brand relevance.

KNOWLEDGE, SKILLS, ABILITIES :

- Ecommerce and Digital marketing experience required

- Experience of new product launch

- Good communication and presentation skills

- High on energy - willing to travel extensively to sales locations and work at the ground level with sales team

- Organized, self-motivated and self directed