Assistant General Manager - Digital Marketing - Solar EPC Group

OUR CLIENT IS AN AWARDED SOLAR EPC GROUP

Key Requirements:

- Adhering to brand standards, lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO

- To be able to work with the Digital Agency in order to generate demand for solar using effective online demand generation tools.

- Have a strong analytical understanding to make key decisions that drives the growth of the company by building a healthy order pipeline through sustained integrated marketing efforts

- To be able to manage and create content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities including the website, social media sites, microsites and digital marketing campaigns.

- Analyze and report on customer behavior insights to improve the digital touchpoint experience especially the website:

- Manage e-mail marketing campaigns, lists, imports, and permissions

- Conduct effective landing page experiences and e-mail campaigns

- Coordinate online/offline sales and marketing events

- Oversee the development of digital content for all Digital touchpoints

- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support

- Drive development and management of digital co-marketing and co-branded partnerships with affiliates, network and partners

- Develop creative communication briefs to give the internal creative team and agencies clear direction

- Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects our branding specifications

- Comply with Regulatory routing, documentation and archiving standards

- Identify opportunities for applying new technologies, digital products and services to online campaigns

Qualifications:

- Should be self-driven and motivated

- Must be high energy and possess good communication and leadership skills to motivate the teamwork experience with focus on digital

- Should have worked on a B2C brand, either directly or via an agency

- Applicants with a startup background will be preferred

- Science background preferred