Assistant General Manager - Digital Marketing - Real Estate

Location: Mumbai

Company: A leading Real Estate Developer

Designation: AGM

Experience:

Salary: Rs 18-20 Lacs

Job Responsibilities -

1. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

2. Maintaining our social media presence across all digital channels

3. Measuring- and reporting on the performance of all digital marketing campaigns

4. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

5. Design, build and maintain our social media presence

6. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

7. Identify trends and insights, and optimize spend and performance based on the insights

8. Brainstorm new and creative growth strategies

9. Plan, execute, and measure experiments and conversion tests

10. Collaborate with internal teams to create landing pages and optimize user experience

11. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

12. Instrument conversion points and optimize user funnels

13. Collaborate with agencies and other vendor partners

14. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate