Assistant General Manager - Digital Marketing - Business Conglomerate

Hiring for AGM Digital Marketing for Leading Business Conglomerate in Mumbai. Experience - 10 Years - 15 Years. Qualification - MBA (2 Years Full time). 

Job Description :

- Build Digital Marketing strategies across channels to achieve business goals.

- Plan and manage ad spends across channels to get better ROIs and monthly growth across digital channels.

- Leading digital marketing team and working with them to improve the marketing campaign efficiencies and effectiveness and helping them to learn new strategies.

- Working with different media buying agencies and ad networks to get more user reach and engagement for digital branding & brand recall objectives.

- Improving user retention and acquisition quality across channels via analyzing data & reports on Appsflyer & Google Analytics

- Participating in planning and execution of brand campaigns across TV, Radio & outdoor.

- Media planning in liaison with the digital agency

- Strategize and execute all app, m-web and web marketing campaigns

- Manage brand and content marketing initiatives across digital channels

- Responsible for Social Media Assets (Facebook, Twitter, YouTube, Instagram, Vine) for all the brands

- Manage relationships with all external digital agencies (creative, media, social media, SEO / SEM) to ensure best ROI and engagement