Assistant General Manager - Digital Marketing - Auto Finance Business

- Lead digital strategy and implementation for all brands

- Scale up website visits and lead generation though search (SEO & SEM), display ads and partnerships

- Design and execute reach campaigns on digital media using YouTube, Facebook, OTT platforms, etc.

- Achieve better efficiency in media buying through both programmatic buying and long term deals

- Build strategic partnerships with large publishers in genres like auto, eCommerce, news, games, etc.

- Utilise web analytics (GA) for tracking performance and drawing actionable insights

- Improve social engagement across platforms through social listening, ORM and SMO

- Work with website development team to ensure ideal user experience on portal

Mobile Marketing

- Drive customer acquisition through mobile app installs using SEM, social, ad networks, etc.

- Reactivate lapsed customers by planning and executing targeted 3600 digital campaigns

- Build partnerships with large mobile handset manufacturers for pre-burn of mobile app

- Leverage performance channels to improve the number of monthly active users

Search Engine Optimization (SEO)

- Lead a team to drive organic visits through better ranking for relevant keywords

- Conceptualize and lead the implementation of new page features to improve user engagement

- Conduct periodic SEO audits to identify any gaps, and work with tech team on rolling out fixes

- Evangelize SEO to ensure alignment in other teams like merchandizing, category, content, tech. etc.

- Effective use of web analytics for identifying new opportunities and tracking performance

- Key tools : Omniture, SEMRush, Moz, Similarweb, ahrefs, keyword planner, Screaming frog, etc

- Should have had a minimum of 10-15 year experience in digital marketing space - including but not limited to Facebook/ Twitter/

- Should have worked on SEO, SMM, website optimization from the point of view of user experience and interface

- Should have had a min on 2 years- experience in e commerce - which involves reaching out to customers - asking data to be filled and then giving the customers the final product offering.

- Having developed an alternative fulfilment model would be an added bonus.

- An MBA from a good institute is a must, an engineer would be an added bonus.