- Media Buying & planning
- Celebrity management and media alliances
- ATL, Marcom, consumer research
- Key relationship manager for all celebrity/brand endorsers including identifying ambassadors, negotiating contracts and creating always-on influencer outreach strategy
- Responsible for identifying, negotiating and maintaining all content, media and agency partnerships across the portfolio including digital agencies and media platforms
- Work closely with the insights and innovations team to understand and leverage key consumer insights
- Responsible for planning and execution of annual marketing campaigns, which include ATL, Digital/Online, Events, PR and CRM in accordance with global brand guidelines applicable to the region evaluated and activate strategic tie-ups with key partners - all brands/media platforms for co-branded/sponsored activities and celebrity endorsers
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