Assistant General Manager - Business Development & Marketing - Retail

For a reputed Retail organization:

Job purpose:

- Develop & implement marketing strategy for the company, Formulate Strategies to Customer Segmentation, Targeting, and Positioning.

- Develop Go-to-Market Strategies, High level financials for prospective initiatives.

- Drive Data Analytics and Market Research vertical. Analyze, interpret, and visualize data

- Develop Brand Strategy

- Develop, implement, track and optimize digital marketing

- Spearhead & align VM initiatives with overall marketing strategy to ensure higher footfalls

Will be responsible for :

- Marketing strategy

- Growth strategy

- Data Analytics

- Market Research

- Brand strategy - Perception, Awareness and Advertising

- Strategic Alliances

- Digital Marketing

- Corporate Communication and Media Relations

- Store Visual Merchandising implementation

- Activities and BTL Activities

- Execution of strategic and new initiatives

- Vendors management

- Responsible for generating sustainable revenues through marketing strategic initiatives and maintain healthy profitability