Assistant General Manager - BTL Marketing - eCommerce

Objective : 

- Responsible for all the marketing activities of the company. Implement Organic Marketing and coordinate for marketing campaigns.

Key Responsibilities :

- Managing all marketing activities for the company and activities within the marketing department.

- Build and manage a rich content that attracts a qualified audience for our services & products (including blog posts, whitepapers, flyers, emailers, ebooks, reports, webinars, infographics, etc. should be hands-on with PPT, Excel).

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Content Management in digital & social media. Managing events and maintain strategic relationships with key industry players in line with the company's objectives.

- Setting up and management of CRM & ERM within the company.

- Create and manage all types of Marketing Campaigns, analyze their ROI, re-target on the basis of same. Prepare marketing and sales data, MIS & report preparation.

- Connect with influential media outlets, journalists, third party companies to place stories about company news and other initiatives like corporate tie-up, discounts empanelment etc.

- Set up, manage, monitor and execute event planning, paid campaigns/marketing, content development, including working with vendors, event coordinators, and design teams for on-site collateral with help of analytical tools, Google reports & other analysis.

- Manage various campaigns including email campaigns, template designs, calls-to-action, and content used in our email sends.

- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.

- Build and manage with the help of shareable content, company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

- Ready to travel for the campaigns, conferences, client acquisitions etc., (large possibilities to travel overseas in future)

Desired Skillset :

- MBA from a reputed institute shall be preferred

- 8+ years of past experience in marketing will be preferred.

- Excellent communicator and creative thinker, a writer with an ability to use data to inform all decisions.

- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

- Bonus skills : HTML/CSS, Adobe Creative Suite.

Vacancy : 03, Male Candidate is preferred

About the Company :

Healthfolks.com is an upcoming online e commerce portal, for the sale of Pharmacy & health related FMCG products. We plan to help people buy over 27,000 variants of medicines and other health related products at best of their convenience & most competitive prices. The company has been preparing its launch for around an year now & it shall be fully functional by mid of June 2018.

Healthfolks.com is a part of prestigious 44+ years old - MNR Educational Trust- based out of Hyderabad, which has over 48 educational institutions at Hyderabad, Mumbai, UAE (Dubai, Sharjah); with more than 45,000 students as its prodigies till date.

Some of our important colleges are :

- MNR Medical College & Hospital

- MNR Dental College & Hospital

- MNR Homoeopathic Medical College & Hospital

- MNR Sanjeevani College of Physiotherapy

- MNR College of Pharmacy

- MNR School of Nursing

- MNR College of Nursing

- MNR College of Engineering & Technology

- MNR International School, Panvel, Mumbai

- MNR International School, Sarjah, UAE