Assistant General Manager - Brand Management - Internet/Online

KRA :

- Define brand positioning and articulating customer proposition - own customer journey

- ATL Campaigns to increase customer base in every part of the marketing funnel

- Research - Consumer Insights

- New Product Development

- Social Media and PR

- Overall share of voice of brand, social media engagement and followers,

KPI :

Work with agency on this :

- Drive Same Store Tickets Growth by execution of marketing campaigns in collabaration with creative agencies

- ROI of campaign - optimized media selection and budgets to achieve growth

- Cafe System overall targets achievement

- Understanding of consumer insights to drive positioning, new products and increased customer acquisition in specific segments

- Brand Awareness, Consideration, TOM. Attitudes and Barriers

- Overall share of voice of brand, social media engagement and followers, Cafe design, customer journey mapping and verbiage, creatives for in-store campaigns