Assistant Director - Retention - Internet/Online

Ass Director : Retention

- As part of the Revenue team, you will be responsible for user retention and this will include designing the user journeys across multiple stages of the funnel to expand the share of wallet of the user on the platform. If you enjoy leveraging data for creative problem-solving, this role would be a great fit for you. What you would do:

- Responsible for segmenting the existing users based on their past purchase behaviors, basis duration, and category adoption.

- Responsible for uncovering opportunities to drive growth from existing buyers through upselling, cross-sell and repeat, maximizing ARPU (average revenue per user) on a multi-category platform like Zepto

- Building the right touchpoints throughout the order and user journey to maximize ARPU, and effectively build the best-in-class shopping experience on the zepto app

- Set up the logic of all the events in the app, which merits communication to the user

- Experiment with multiple upselling and cross-selling techniques to different segments to assess what works best for a specific segment using various techniques like AB testing, geo experimentation

- Periodically benchmark app conversion rate across parameters such as useability and features against competition and industry.

- A constant hunger to derive insights from data. Extreme user-centricity and solid logical thinking

Qualifications & Experience:

- Bachelor's/PG Degree from an accredited university or college.

- Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.

- Results-oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision