Assistant Director/Head - Communication - Consumer Durables

Position Summary:

To lead internal/external partners to fulfill marketing communication needs through offline and online marketing communications strategy support and implementation.

MAJOR RESPONSIBILITIES / ACTIVITIES OF THIS JOB:

- To plan brand wise annual marketing strategy and annual media budget for effective communication of the brands

- To ideate and develop holistic branding and marketing communications excellence to effectively communicate with target audience.

- Proactively explore impactful marketing opportunities, and innovative ideas in line with the business strategy to grow the brand and recruit new audience.

- Conceptualization and seamless execution of various marketing communications and branding activities across all mediums, including marketing collaterals / last mile communication.

- Negotiate brand associations, brand ambassador association, influencer marketing deals, media sponsorships, media campaign deals etc.

- Spearheaded, managed and supervised interactions with third-party entities, such as partner agencies, media partners, and other collaborators to ensure alignment with project briefs, timely delivery, and adherence to budget constraints.

- Conceptualize and craft a comprehensive digital strategy, including the formulation of a content development plan for both social media platforms and web-based and mobile marketing.

- Understanding business objectives and designing research / surveys to discover customers' preferences, brand health index, market dynamics, competition scenario etc. and basis the findings suggest actionable points.

- Take the lead in executing performance marketing strategies for the direct-to-consumer (D2C) website, focusing on enhancing Return on Advertising Spend (ROAS). Understanding of SEO/SEM/ORM/CRM etc.

- Continuously engage, explore opportunities to pitch senior management for corporate media opportunities and present brand offerings to enhance brand's image in lifestyle media.

- Approve press release and press release dissemination plan.