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04/07 Vishal Singh
HR MANAGER at DEV GROUP

Views:443 Applications:149 Rec. Actions:Recruiter Actions:34

Assistant Director - Brand Marketing - Retail (6-8 yrs)

Delhi Job Code: 1120196

Assistant Director- Brand

Department -Marketing

Location -Delhi

Must Have Skills : Data oriented, Design sense, Customer oriented

Experience Level : 6 - 8 Years

Salary Range : 3,500,000 - 4,500,000 INR

External Description :

- Integrate brand positioning and customer proposition in all communication and customer journey

- Work with agency on this; ATL Campaigns to increase customer base in every part of the marketing funnel

- Drive Same Store Tickets Growth by execution of marketing campaigns in collaboration with creative agencies, ROI of campaign

- optimized media selection and budgets to achieve growth, Caf System overall targets achievement; Research - Consumer Insights

- Understanding of consumer insights to drive positioning, new products and increased customer acquisition in specific segments, Brand Awareness, Consideration, TOM. Attitudes and Barriers, New Product Development; Social Media PR

- Overall share of voice of brand, social media engagement and followers Overall share of voice of brand, social media engagement and followers

- Caf design, customer journey mapping and verbiage, creatives for in-store campaigns

Women-friendly workplace:

Maternity and Paternity Benefits

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