Assistant/Deputy Manager - Marketing - B2B Channel - Industrial Lubricants

Assistant Manager - Marketing, B2B Channel

Primary Skills:

- Product Development

- Channel Management

- Potential Mapping and Implementation of Growth Strategies in B2B

- Pipeline Management through Channel

- Knowledge of DVP (Distributor Value Proposition)

Secondary Skills:

- Presentation Skills

- Empathy and Leadership

- Collaboration and Performance Management Skills

- Communication Skills

- Analytical and Business Planning

- Financial Management

- Business and Commercial Acumen

- Interpersonal and Relationship Building Skills

- Negotiation Skills

- Degree: MBA/PGDM, B.Tech/B.E.

- Experience: 9 to 15 years in handling Industrial Lubricants Channels and possessing knowledge of Industries, Products, Markets, and Applications across at least two regions in India.

Job Description:

Key Responsibilities:

- Provide field engagement and support to distributors to achieve business objectives.

- Offer support to distributors through developing a Distributor Value Proposition in identified focus segments.

- Assist the sales team in prospecting by developing a compelling Distributor Value Proposition.

- Develop compelling Reason to Believe (RTB) and case studies to share with potential customers.

- Support in planning promotions and advertisement strategies in the B2B Channel segment.

- Execute and measure the Return on Investment (ROI) of marketing programs.

- Collaborate with the digital marketing team to leverage digital initiatives for B2B Channel segments.

Accountability:

- Responsible for supporting the sales team in developing marketing tools and programs to achieve channel business plans.

- Accountable for providing proper communication and technical support to the B2B Channel.

Working Relationships:

- Internal: Work closely with Marketing and Industrial teams, as well as other departments such as HR, Supply Chain, and Finance.

- External: Maintain relationships with distributors and other key stakeholder