Assistant Brand Manager - Retail

Assistant Brand Manager_Retail_Mumbai

Category Management:

- Be responsible for the assigned category / Product Portfolio.

- Renovation/ Rejuvenation of Projects

- Conduct regular market insights to understand the customer needs, identify gaps, opportunities, and feed into the Innovation funnel.

- Category Insights, Idea generation and converting them into NPD roadmaps.

- Build customer & consumer insights through various interactions.

New Product Development:

- Be responsible and support the NPD projects ; Product, packaging development, pricing and preparing business cases

- Conduct market assessments & Feasibility Studies for new projects.

- Develop Product briefs with Research & Development teams and cross function teams.

- Support the Market Validations of NPD projects

- Support the Launch Plans including communication development for New Products.

- Support and lead as required the Product launches and post launch reviews.

- Project Network Management and OTIF delivery of projects

Competitive Intelligence:

- Assist the function for monitoring competitive environment and evaluating product quality.

- Conduct Competitive Analysis on Quarterly basis and implement the action plan.

- Constantly update on new market trends, opportunity and input into the business

- Deeper understanding of the market where market data is absent.

- Work closely with the team especially Trade Marketing, Chef team and sales ; having a true external orientation.

- Work closely for implementation of the A&P plans for the Product category, ensure the cost-efficient use of budget.

- Assist for reporting and analysis ; Monthly Business reports, category analysis, forecasting for NPD products, market sizing

- Working with cross functional teams / team alignment ; need to get the attention of cross functional team to deliver jobs OTIF.