Assistant Brand Manager - Frozen & F&V Domain - FMCG

Assistant Brand Manager - Frozen & F&V

JOB DESCRIPTION SUMMARY

Designation: Asst. Brand Manager - Frozen & F&V

Grade: Level 5 (Assistant Manager)

Function: Marketing

Directly reports to: Marketing Head (Frozen & F&V)

Indirectly reports to: None

Experience 2-4 Years

Age < 30 years

Education qualification MBA - From premier B-School (IRMA, Symbiosis, Wellingker etc

Location Gurgaon

Target industry Food & Beverages / FMCG

Responsibilities

- Responsible for Business planning of the portfolio

- Responsible to drive all key marketing matrices for the Brand

1. Awareness

2. Trial

3. Frequency of Purchase

- Ensure deep understanding of the market and consumer to identify need gaps and give relevant solutions via

1. Consumer Research

2. Market Visits

3. Strong coordination with the Sales team

- Product Innovation

- Creating and Managing the entire communication on the brand - ATL & BTL including coordinate the creation of digital content (e.g. website, blogs, Instagram etc)

- Responsible to create and execute all activities on the brand i.e events, chef meets and tie-ups with prominent establishments to enhance brand/product presence.

- Planning and Managing Budgets

KEY TASKS:

Business & marketing

Responsible to execute the business strategy of the Frozen & Fresh Category via a strong marketing plan

- Drive Business Volume and Profitability

- Help translate strategy to innovative marketing plans

- Track competitor activities to ensure we are always either ahead or quick to react

- Develop and manage marketing campaigns end to end

- Ensure superior coordination with agencies ( research . advertising, media, BTL etc ) for the smooth & timely running of all activities

- Strong and constant link with business teams to ensure all relevant marketing support is provided.

Communication/Promotions

Execute the communication strategy across channels

- Ensure timely execution of all ATL communication

- Ensure strong on-ground presence via superior POS activation

- Drive synergy of communication across all platforms ensuring the brand has one voice to the consumer.

- Develop innovative, creative and unique approaches to communication both in content and medium of communication

Product innovation :

Constantly strive to win on product innovation via :

- Consumer Insight into food tastes, regional nuances, trending flavors etc

- Deep understanding of the product development process

- Ownership and hence execution of a 6 month & 3-year innovation pipeline

Packaging

- Work closely with the internal packaging team as well as vendors to ensure packaging is both aesthetic and robust to keep product integrity.

- Ensure packaging is in synergy with the brand communication

- Keep a close watch on packaging world at large across the food space for inspiration.

- Critical Challenges :

a. Establishing new B2B and B2C categories

b. Working with tight budgets

Key Knowledge and Skills

- Innovative, proactive approach to projects

- Attention to detail & Ability to multitask and perform under tight deadlines

- Knowledge of various media/channels for brand building

- Ability to Manage people - internal and external including agencies and cross-functional teams

- While sales experience is- t mandatory it would be good to have.

- Work in food categories & an interest in food would also be good to have.

- Strong verbal and written communication skills

Rahul
PMS Consulting (ISO 9001:2008 Certified Consultant)